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Why AR is of added value for companies



Why AR is of added value for companies


You may have heard of it: augmented reality. With Augmented Reality, business processes can be accelerated by up to 40 percent. What is it? How does it work? And what are the opportunities and applications for companies?

What is augmented reality (AR)?

‘AR’ is the abbreviation for ‘Augmented Reality’. With this you put a layer over an existing image from, for example, a camera. You see extra information about what you see, or you see an object that isn’t really there. Augmented Reality became popular in recent years with, for example, Pokémon Go, where users could search for Pokémon in the real world.

Many people confuse virtual reality and augmented reality. With Virtual Reality it seems as if you are seeing in a completely virtual world. The real world is not involved in what is displayed virtually. With augmented reality you build on the ordinary world. That also explains why you have to wear glasses for virtual reality, and why Augmented Reality simply works with an app. An AR app developer ensures that reality and the virtual object are seamlessly slid together.

What can companies do with AR?

Augmented Reality offers opportunities for companies. For example, it offers an experience of your product, brand or service. It provides information, it is useful for instructions or for explanations. And you also establish a direct connection with the customer or the colleague at work. For example, companies can use it to deliver a complete course.

It is also possible that a company focuses AR on customers. Think, for example, of the large Swedish furniture store that shows how a table would look like in the customer’s living room, or an electronics company that shows what a television on the wall will look like.

AR is mainly about experience. It is one of the most important features of AR. With the possibilities of augmented reality, companies literally give an extra dimension to their product or service.

Developing an AR app

Creating an augmented reality app is not easy. There is quite a bit of technical knowledge and programming involved. That is why it is best to have an ar app made at a specialized company that has the right knowledge. Before you decide to have an AR app made, it is good to know exactly how it works and what the options are. The specialist can tell you more about this.