Over the past weekend, there have been a number of rumors about Apple’s possible acquisition of Shazam, an announcement expected on Monday. For a few hours, the announcement has been confirmed directly by Apple, after paying just over 400 million dollars.
So far, the collaboration between Apple and Shazam has been limited to the music identification service offered by Siri, Apple’s assistant, an identification of songs that works much slower than those offered by Shazam directly with its application.
As usual, Apple has not reported future plans after making this purchase, but it is more than likely that it will use the artificial intelligence that is responsible for recognizing the songs to improve the performance of Siri, a performance that continues to be one of the worst on the market, despite the fact that the Cupertino-based company claims that its performance improves every year, something very debatable from my point of view as a daily user of Apple products.
Apple has sent a statement to the media confirming the purchase, statement in which we can read:
We’re thrilled to have Shazam and his talented team join Apple. Since the launch of the App Store, Shazam has consistently ranked as one of the most popular apps for iOS. Today, it is used by hundreds of millions of people around the world, across multiple platforms.
Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users. We have exciting plans and look forward to combining them with Shazam when we approve the deal today.
At the moment we do not know if Apple will continue to maintain the service or dismantle it as it did with Beats Music, the last major purchase that Apple made 3 years ago and for which it paid just over 3,000 million dollars. If Apple finally chooses to dismantle Shazam, in the Play Store we can find other applications that offer us the same service such as MusiXmatch or SoundHound.