Normally ASUS launches its new phones at Computex but this year things are going to be different. ASUS has said that its new ZenFones will come out from June and the truth is that the ASUS CEO has told us that the ZenFone 3 will be different devices.
Normally the Computex that ASUS celebrates together with Intel takes place in June and this year is not going to be different, it will start on the 30th of May and will take place together with Intel until the 4th of June. Now, as the ASUS ZenFone 3 will not mount Intel processors, it is normal for ASUS to dedicate the Zenvolution to launching products for large companies and laptops, the mobiles should be presented at a new event but later, in June.
What will the ASUS ZenFone 3 be like?
The new range of ASUS ZenFone 3 mobiles will be something different is that now they will stop using Intel Atom processors in their mobiles. ASUS seems to have given up on the processor war and will use it for 90% of its models Qualcomm or MediaTek processors, according to its CEO.
The new ASUS ZenFone will go on the market in August of this year (in 6 different countries) and it is expected that some models will go on the market that will make a difference, such as the ASUS ZenFone 3 Max (which is expected to be the best-selling mobile), the ASUS ZenFone 3 Deluxe and the ASUS ZenFone 3, surely the most economical of the series.
ASUS mobiles this time will be mid-range devices, as usual, which will allow us to get a pretty good price for a very competitive device. The current mid-range, if it works well, is powerful enough for a demanding user who is not looking for the latest models on the market.
ASUS comments that it has improved its sales figures by 40% year on year and it is true that the ZenFone offer very good prices and a fairly high quality / price ratio with a brand recognized worldwide. Most of the brand’s sales are due to territories such as Southeast Asia, Brazil, Russia and Europe. As for the design of the new ZenFone 3, it is expected that they will be similar to the ones we have in the image above, they have won a design award and we assume that they will apply it to their smartphones.
Fountain | DigiTimes